Podcasts Archives - Bytagig - Information Technology IT Services and Consulting Tue, 02 Sep 2025 13:38:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.bytagig.com/wp-content/uploads/2020/05/cropped-BYTAGIG_Favicon2-32x32.png Podcasts Archives - Bytagig 32 32 New Podcast Episode 37: From Professor to Futurist: Marketing, AI and the New Rules of Growth https://www.bytagig.com/new-podcast-episode-37-from-professor-to-futurist-marketing-ai-and-the-new-rules-of-growth/ Wed, 27 Aug 2025 00:35:39 +0000 https://www.bytagig.com/?p=19935 In this Episode 37 of The Bytagig Podcast, Marketing, AI and the New Rules of Growth, host John Jackson sits down with Shawn Busse, founder of Kinesis, author of Marketing from the Inside Out, and long-time advocate for owner-operated businesses. Shawn shares his journey from...

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]]> In this Episode 37 of The Bytagig Podcast, Marketing, AI and the New Rules of Growth, host John Jackson sits down with Shawn Busse, founder of Kinesis, author of Marketing from the Inside Out, and long-time advocate for owner-operated businesses. Shawn shares his journey from college professor to growth studio leader, and unpacks how marketing has radically shifted in the past two decades—from the SEO gold rush to the AI-driven “zero-click” world we’re in today.

They dive deep into:

  • Why traditional digital marketing playbooks no longer work
  • The rise of AI and how it’s reshaping content, SEO, and trust
  • Why in-person events and authentic storytelling are more powerful than ever
  • Lessons from the Catalyst Summit and building communities of business owners
  • The “algorithm of engagement” and what it means for entrepreneurs trying to reach real audiences

 

Key Takeaways:

  • The Old Playbook Doesn’t Work Anymore
  • AI is Reshaping Marketing
  • Trust & Authenticity Matter More Than Ever
  • In-Person & Storytelling are Key Growth Levers
  • Community is the New Currency
  • Beware the “Algorithm of Enragement”

 

🎧 Tune In Now:

📱 Spotify: Listen Here
 🍎 Apple Podcasts: Listen Here

 

Whether you’re an owner-operator, marketer, or simply navigating the evolving digital landscape, this conversation offers practical insights, cautionary tales, and a glimpse into the future of growth.

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]]> New Podcast Episode: Cyber Coverage Decoded – Maximizing Your Insurance Investment https://www.bytagig.com/new-podcast-episode-cyber-coverage-decoded-maximizing-your-insurance-investment/ Tue, 15 Apr 2025 19:58:29 +0000 https://www.bytagig.com/?p=18473 Cyber threats are on the rise, and with tighter budgets and stricter compliance requirements, organizations can no longer afford to take chances with their cyber insurance coverage. But how do you know if your policy is protecting you—or leaving you exposed? In Episode 33 of...

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]]> Cyber threats are on the rise, and with tighter budgets and stricter compliance requirements, organizations can no longer afford to take chances with their cyber insurance coverage. But how do you know if your policy is protecting you—or leaving you exposed?

In Episode 33 of the Bytagig Podcast, Cyber Coverage Decoded: Maximizing Your Insurance Investment, host Heidi is joined by John, Founder & CEO of Bytagig, and Rick, a seasoned risk manager, to dig into the realities of cyber insurance. Whether you’re a small nonprofit, a healthcare provider, or a government agency, this episode offers practical guidance on how to choose, assess, and activate cyber policies when they matter most.

 In This Episode:

  • What cyber insurance is and why it matters for organizations of every size 
  • How to audit your cyber policy: What to look for, what to avoid 
  • The importance of coverage quality vs. limitations 
  • Incident response integration: Activating policies when every second counts 
  • Why organizations need legally defensible coverage 
  • Actionable tips for reducing response time, getting legal help, and choosing the right support team

 

 Key Takeaways:

  • Cyber insurance isn’t just about reimbursement—it’s about resilience. 
  • Not all policies are created equal—some leave critical gaps. 
  • A proactive incident response plan, integrated with your coverage, is a game-changer. 
  • Government agencies and critical infrastructure orgs face unique challenges—but also opportunities when guided well.

 

🎧 Tune In Now:

📱 Spotify: Listen Here
 🍎 Apple Podcasts: Listen Here

 

If your organization relies on digital systems and data, this is one episode you don’t want to miss. Share it with your IT team, compliance officer, or anyone responsible for risk management—it could make a major difference when the unexpected strikes.

Need help reviewing your cyber coverage or building a better incident response plan? Contact us here

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]]> The Bytagig Podcast: Episode 23: Securing Today’s Business: Navigating the Current State of Cybersecurity https://www.bytagig.com/the-bytagig-podcast-episode-23-securing-todays-business-navigating-the-current-state-of-cybersecurity/ Tue, 30 Apr 2024 04:04:47 +0000 https://www.bytagig.com/?p=15323 In this episode of our podcast, we delve into the current state of cybersecurity with expert guest Matt Lee from Pax8. Matt shares insights into the rising threats of hacking incidents, ransomware attacks, and money laundering schemes, discussing their financial impacts on businesses. He provides...

The post The Bytagig Podcast: Episode 23: Securing Today’s Business: Navigating the Current State of Cybersecurity appeared first on Bytagig.

]]> In this episode of our podcast, we delve into the current state of cybersecurity with expert guest Matt Lee from Pax8. Matt shares insights into the rising threats of hacking incidents, ransomware attacks, and money laundering schemes, discussing their financial impacts on businesses. He provides valuable tips for fortifying cybersecurity defenses and adapting to the evolving threat landscape. Tune in to learn how your business can stay secure in today’s digital world.

Listen Here

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]]> The Bytagig Podcast: Episode 22: The Importance of Secure Browsers https://www.bytagig.com/the-bytagig-podcast-episode-22-the-importance-of-secure-browsers/ Tue, 30 Apr 2024 03:59:36 +0000 https://www.bytagig.com/?p=15321 Join us for an insightful conversation on revolutionizing browser security with Atakama, a leading Managed Browser Security Platform. In this episode, we sit down with Dan, CEO & Co-founder of Atakama, to explore the innovative solutions Atakama offers. From discussing the importance of browser security...

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]]> Join us for an insightful conversation on revolutionizing browser security with Atakama, a leading Managed Browser Security Platform. In this episode, we sit down with Dan, CEO & Co-founder of Atakama, to explore the innovative solutions Atakama offers. From discussing the importance of browser security to delving into Atakama’s research and development process, this episode sheds light on the critical role of managed browser security technology in today’s cyber landscape.

Listen Here

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]]> The Bytagig Podcast: Episode 21: Navigating Compliance with Tim from Compliance Risk https://www.bytagig.com/the-bytagig-podcast-episode-21-navigating-compliance-with-tim-from-compliance-risk/ Tue, 30 Apr 2024 03:55:06 +0000 https://www.bytagig.com/?p=15316 In this episode, we have the pleasure of bringing on Tim from Compliance Scorecard to learn how to navigate the daunting compliance process with ease and how to stay up to date with the latest in trends and laws. Listen Here

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]]> In this episode, we have the pleasure of bringing on Tim from Compliance Scorecard to learn how to navigate the daunting compliance process with ease and how to stay up to date with the latest in trends and laws.

Listen Here

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]]> The Bytagig Podcast: Episode 20: Mastering Effective Security Awareness Training with Dima https://www.bytagig.com/the-bytagig-podcast-episode-20-mastering-effective-security-awareness-training-with-dima/ Tue, 30 Apr 2024 03:53:22 +0000 https://www.bytagig.com/?p=15312 In today’s episode, we had the pleasure of speaking with Dima, a product manager at Huntress with extensive experience in cybersecurity training solutions to explore what makes cybersecurity awareness training effective. Listen Here

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]]> In today’s episode, we had the pleasure of speaking with Dima, a product manager at Huntress with extensive experience in cybersecurity training solutions to explore what makes cybersecurity awareness training effective.

Listen Here

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]]> The Bytagig Podcast: Episode 19: Navigating the Frontiers of Cloud Email Security with Curtis and Brad from Checkpoint https://www.bytagig.com/the-bytagig-podcast-episode-19-navigating-the-frontiers-of-cloud-email-security-with-curtis-and-brad-from-checkpoint/ Mon, 18 Mar 2024 16:15:46 +0000 https://www.bytagig.com/?p=14561 In this episode, we sat down with Curtis and Brad from CheckPoint to discuss the importance of email security in the growing age of cloud usage. Listen on Spotify here.

The post The Bytagig Podcast: Episode 19: Navigating the Frontiers of Cloud Email Security with Curtis and Brad from Checkpoint appeared first on Bytagig.

]]> In this episode, we sat down with Curtis and Brad from CheckPoint to discuss the importance of email security in the growing age of cloud usage.

Listen on Spotify here.

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]]> The Bytagig Podcast: Episode 18: Diving Deeper into Cyber Warranties with CORK https://www.bytagig.com/the-bytagig-podcast-episode-18-diving-deeper-into-cyber-warranties-with-cork/ Mon, 11 Mar 2024 22:59:14 +0000 https://www.bytagig.com/?p=14553 In this episode, we had the pleasure of speaking with Carlson, the CEO of CORK, our partner in cyber warranties to talk about cyber warranty trends, legalities, and benefits of a cyber warrenty. Listen now! Listen on Spotify here.

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]]> In this episode, we had the pleasure of speaking with Carlson, the CEO of CORK, our partner in cyber warranties to talk about cyber warranty trends, legalities, and benefits of a cyber warrenty. Listen now!

Listen on Spotify here.

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]]> The Bytagig Podcast: Episode 17: Unraveling Everyday Device Vulnerabilities with RealTime Cyber https://www.bytagig.com/the-bytagig-podcast-episode-17-unraveling-everyday-device-vulnerabilities-with-realtime-cyber/ Mon, 11 Mar 2024 22:52:45 +0000 https://www.bytagig.com/?p=14551 In this episode, cybersecurity experts Tom and Matt dive into the latest threats and innovations we face with devices we use every day. Join us as we explore the vulnerabilities of everyday technologies, from smartphones and mobile apps to smart homes and even modern connected...

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]]> In this episode, cybersecurity experts Tom and Matt dive into the latest threats and innovations we face with devices we use every day. Join us as we explore the vulnerabilities of everyday technologies, from smartphones and mobile apps to smart homes and even modern connected cars like Tesla. Give it a listen!
Listen on spotify here.

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]]> The Bytagig Podcast: Episode 16: The Power of AI in Cybersecurity with Joe from SentinelOne https://www.bytagig.com/episode-16-the-power-of-ai-in-cybersecurity-with-joe-from-sentinelone/ Wed, 28 Feb 2024 06:55:37 +0000 https://www.bytagig.com/?p=14535 In this episode, we sit down with Joe from SentinelOne to dive deep into the world of cybersecurity. Join us as we explore the latest advancements in AI-driven cybersecurity technology and how organizations can leverage these innovations to defend against evolving cyber threats. From endpoint...

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]]> In this episode, we sit down with Joe from SentinelOne to dive deep into the world of cybersecurity. Join us as we explore the latest advancements in AI-driven cybersecurity technology and how organizations can leverage these innovations to defend against evolving cyber threats. From endpoint protection to threat hunting, Joe shares invaluable insights and strategies to help businesses stay secure in today’s digital landscape. Tune in now to stay ahead of the cybersecurity curve!

Listen on Spotify here.

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